The ART of Imperia Online

Did you know that the Art in video games has been truly recognized as a form of art? 

The earliest institutional consideration of the video game as an art form came in the late 1980s when art museums began retrospective displays of then outdated first and second generation games. In exhibitions such as the Museum of the Moving Image’s 1989 ‘Hot Circuits: A Video Arcade’, video games were showcased as preformed works whose quality as art came from the intent of the curator to display them as art.


The art of a game is literally the way you represent your brand to the outside world. A video game isn’t just a game—it is a controlled passage through an overwhelming aesthetic experience. This is also the right definition of art because it can be interpreted as a sensory aesthetic experience that provokes an emotional response in its audience, be it wonder, anger, love, frustration or joy. And yes, a video game can cause all of these emotions to its players.

Technology has expanded the canvas upon which artists are able to paint and tell their stories. As an art form that has only existed in the digital space, video games are truly a collision of art and science. They include many forms of traditional artistic expression—sculpture in the form of 3D modeling, illustration, narrative arcs, and dynamic music—that combine to create something that transcends any one type.

Imperia Online 2008

And with that from the visual artist using tools such as Photoshop, Illustrator and so on, the pressure is significantly higher because not only do you have to be a good artist but also you need to be able to work with these tools and know your way around them.

All of the Art that we have created at Imperia Online is composed by 10 art designers working in our company. All of our art is authentic and home made right in the Imperial kitchen. If you aspire to be a digital artist you need to have a great attention to detail as well as be fast without compromising the content you create.

Every task, banner, art within the game our artists handle and the time that is spent to create those visuals varies always. Whether because you have a deadline or a new event is coming up and we need to present new appealing content, it’s always different. Our artists say they draw inspiration from literally everything – they are always scrolling around different websites, specialised forums or sites for digital art, though every person has a personal taste. Additionally our artists like to brainstorm a lot when it comes to new ideas or if they’re getting involved in a new game.


It’s a really long process when a new project is involved as it takes up a lot of their time to create the concept. Usually they’d invest time watching related movies or even TV shows, carefully observing the period or epoch in order to portrait the characters of the game perfectly. All of our art is developed with a large dose of realism. Speaking of that it is vital to mention that some of the people at our ART Team have previously worked at Nu Boyana Film Studios, the largest Bulgarian film studio where numerous famous movies were filmed like Hitman, The Grudge, The Expendables ect.

The production painting on our side is always the hardest part that takes up a lot of their time. They compare it to the UI where you need a high attention to detail until you reach the wanted functionality. 

The buildings in the world of our games need to be composed perfectly as every pixel there matters and if it’s not done right it will definitely be visible. 

Like most things the Art in Games has to be adaptable. You wouldn’t have guessed it, right? It needs to change in terms of rising trends, changes within the game as well – for example tournaments, in-game events.


If you’ve played our games for a long time you’d know for example that our icons on the app markets change very regularly because of the trends and functionality. It needs to be fittable and as well represent the actual game – give information about the genre. And that applies for the whole art overall, not only our icons.

One advice that our colleagues shared for the aspiring artists out there is to start with human anatomy – it doesn’t matter which sector you’d work for. In ours specifically we use human figures all the time and it is very crucial that you structure the character with the right proportions. 

We are very proud of our art and it’s inspiring how for all those years even our oldest art continues to draw attention and it is favoured by our players and team!

Our most famous banner hanging in our office

Video games have literally every major art form, literature, visual art, music, acting. Video games are the epitome of art and art is the composition that holds a game together.  

To end this article here is a TED Talk as to why Games are considered art: 

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